Alternative Channel Management Techniques Research Paper

Alternative Channel Management Techniques - Research Paper ExamplePartner relationships can be effective, b bely they pauperization to be implemented correctly. The channel partner needs to be viewed as an incorporate extension of the producers internal sales organization (Wardley 2006 p.2). There must be a high detail of cooperation between the manufacturer and the distributor to have an effective relationship, and this necessitates a financial commitment to the partnership. Both parties need to have a sense of investment and an opportunity to gain from the relationship. These opportunities whitethorn be in the relieve oneself of exploiting overlapping strategies such as marketing or advertising. Other areas of mutual apprehension and benefit whitethorn be in the service or support areas. With a partnership relationship, these issues become of more concern to the distribution channel when they have a financial stake in the overall process. The goal of acquiring a quality produ ct to the most end users is a mutually shared objective. Though create a channel partnership relationship has its advantages, it also has its difficulties. One of the first concerns of the process is that the manufacturer may have other channels that compete with the partner. Competing for the same customers is not only one of the biggest obstacles to a partnership, but it can also double the cost of attracting and retaining customers (Wardley 2006 p.4). The manufacturer may also have other partners who are competing for the same retail outlets. Another obstacle to effective channel partnerships is getting access to the channels information and technology.